ku44 Privacy Policy

ku44 is Bangladesh's trusted online betting and casino platform, serving Players across Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, Cox's Bazar, and beyond. This Privacy Policy governs the collection, use, storage, and protection of personal data provided by or collected from individuals who access, register on, or otherwise interact with the ku44 platform at ku44.io.

We are committed to handling your personal data responsibly, transparently, and in accordance with applicable data protection standards. Our approach to data privacy is built on four core principles: collection limited to what is genuinely necessary; use restricted to stated, legitimate purposes; storage for no longer than required; and security maintained to a standard appropriate to the sensitivity of the data held.

This policy should be read alongside the ku44 Terms & Conditions, which govern the overall relationship between ku44 and its registered Players. In the event of any conflict between this Privacy Policy and the Terms & Conditions on matters of data protection, this Privacy Policy takes precedence.

ku44 collects personal data in several categories depending on the nature of your interaction with the platform. The table below summarises the main categories of data we collect and the context in which each category arises.

We do not collect full payment card numbers. Where Visa or Mastercard is used, card processing is handled by a PCI-DSS-compliant third-party payment gateway; ku44 receives only a tokenised reference and does not store raw card data on its own servers.

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data, or health information, except where health or vulnerability information is voluntarily disclosed in the context of a responsible gaming self-exclusion request, in which case it is used solely to process that request and is handled with heightened care.

ku44 collects personal data through the following channels:

• Direct submission: Information you actively provide when creating an account, completing KYC verification, making a deposit or withdrawal request, contacting support, or responding to a survey or promotion.
• Automated collection: Technical and usage data collected automatically through cookies, web beacons, server logs, and analytics tools as you navigate and interact with the platform. See Section 7 (Cookies & Tracking) for full details.
• Payment providers: Confirmation data from bKash, Nagad, Rocket, Upay, and card payment gateways confirming whether a payment instruction was successfully executed, along with the transaction reference number and timestamp.
• Identity verification partners: Where ku44 uses a third-party KYC service provider to verify document authenticity or cross-reference identity data against available records, that provider may share the result of the verification check with ku44.
• Fraud prevention and AML monitoring: Data received from fraud-screening services and anti-money-laundering screening tools to verify the legitimacy of transactions and detect suspicious activity patterns.

ku44 processes your personal data on one or more of the following legal grounds, depending on the specific processing activity:

• Contractual necessity: Processing required to perform the contract between ku44 and the Player — including account creation, processing deposits and withdrawals, settling bets, and providing customer support.
• Legal obligation: Processing required to comply with applicable legal and regulatory obligations — including KYC identity verification, anti-money-laundering record-keeping, and fraud reporting.
• Legitimate interests: Processing undertaken for ku44's legitimate business interests — including platform security, fraud prevention, abuse detection, product improvement, and anonymised analytics — where these interests are not overridden by the Player's own rights and interests.
• Consent: Where we rely on consent for a specific processing activity (e.g., sending you promotional emails or SMS messages), we will ask for your explicit agreement at the relevant point. You may withdraw consent at any time by contacting support or adjusting your account notification preferences. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

ku44 uses the personal data it collects for the following purposes:

• Account management: Creating, maintaining, and securing your registered Player account, processing login authentication, and enabling account self-service features.
• Transaction processing: Facilitating deposits and withdrawals in Bangladeshi Taka (৳BDT) via your chosen payment method, reconciling balances, and issuing transaction confirmations.
• Identity and age verification (KYC): Verifying that you are aged 21 or above and that your identity matches the details provided at registration, in compliance with our responsible gaming obligations and internal fraud prevention policy.
• Customer support: Responding to enquiries, resolving disputes, processing complaints, and providing assistance via live chat and email.
• Fraud prevention and security: Detecting and preventing fraudulent activity, multi-accounting, bonus abuse, money laundering, and other violations of the ku44 Terms & Conditions.
• Responsible gaming: Monitoring account activity for signs of problem gambling behaviour, enforcing deposit limits and self-exclusion requests, and sending responsible gaming notifications where applicable.
• Platform analytics and improvement: Analysing aggregated, anonymised usage data to understand how Players interact with the platform, identify technical issues, and improve product features and game selection.
• Marketing communications: Sending promotional offers, bonus notifications, and seasonal campaigns to Players who have opted in to receive such communications. Players may opt out at any time via account settings or by contacting support.
• Legal and regulatory compliance: Maintaining records required by applicable law, responding to lawful requests from competent authorities, and exercising or defending legal claims.

ku44 does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We share your data only in the limited circumstances described below:

• Payment service providers: bKash, Nagad, Rocket, Upay, and card payment gateways receive only the minimum data required to process a specific payment instruction (e.g., account number, amount, reference). These providers are subject to their own privacy policies and data security obligations.
• KYC and identity verification providers: Third-party KYC service providers receive your identity documents and personal details solely for the purpose of verifying your identity and age. They are contractually prohibited from using this data for any other purpose.
• Fraud prevention and AML screening services: Transaction data and account details may be shared with fraud-screening and anti-money-laundering service providers to identify suspicious activity. These providers act as data processors under ku44's instruction.
• Game content providers: Casino and sports betting game studios (including Pragmatic Play, Evolution Gaming, Spribe, NetEnt, Microgaming, and Ezugi) may receive a pseudonymous Player identifier and session token to authenticate access to their game content. They do not receive your full name, contact details, or payment information.
• IT infrastructure and hosting providers: Cloud hosting, content delivery, and platform infrastructure providers who process data on ku44's behalf under strict data processing agreements.
• Legal and regulatory authorities: ku44 will disclose personal data to law enforcement agencies, financial intelligence units, or other competent authorities where required to do so by law, court order, or regulatory direction. Where legally permitted, ku44 will notify the affected Player of such disclosure.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of ku44's business, Player data may be transferred to the acquiring entity as part of the transaction, subject to the same privacy protections described in this policy.

All third parties with whom ku44 shares personal data are required to maintain appropriate technical and organisational security measures and are prohibited from using the data for purposes beyond those for which it was originally shared.

The ku44 platform uses cookies and similar tracking technologies to deliver a functional, personalised, and secure user experience. A cookie is a small text file stored on your device by your browser when you visit a website. Cookies cannot execute code or deliver viruses; they are used solely to remember information about your session and preferences.

ku44 uses the following categories of cookies:

• Strictly necessary cookies: Required for the platform to function correctly. These include session authentication cookies, security tokens, and load-balancing cookies. These cannot be disabled without impairing core platform functionality.
• Functional cookies: Store your preferences such as language settings, interface layout choices, and responsible gaming notification preferences, so you do not need to reconfigure them on each visit.
• Analytics cookies: Collect anonymised data about how Players navigate the platform — pages visited, session duration, game interactions — to help ku44 identify usability issues and improve the product. Data collected via analytics cookies is aggregated and does not identify individual users.
• Marketing and retargeting cookies: Used only where you have provided consent to receive personalised promotional content. These cookies help ensure that any promotional communications you receive are relevant to your gaming activity and preferences.

You may manage your cookie preferences through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, or receive a warning before a cookie is stored. Note that disabling strictly necessary cookies will impair your ability to log in and use the platform.

ku44 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The following retention periods apply as a general guideline:

At the end of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with an identifiable individual. Anonymised, aggregated data may be retained indefinitely for statistical and business analysis purposes.

Where a legal dispute, regulatory investigation, or law enforcement inquiry is ongoing at the time a retention period expires, ku44 will retain the relevant data until the matter is fully resolved, after which secure deletion will proceed promptly.

ku44 applies a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our security infrastructure includes:

• 256-bit SSL/TLS encryption: All data transmitted between your device and the ku44 platform is encrypted using industry-standard TLS protocols. The padlock icon in your browser confirms that your connection is secure at all times.
• Encrypted data storage: Sensitive personal data — including identity documents, payment references, and authentication credentials — is stored in encrypted form on ku44's servers. Passwords are hashed using a one-way cryptographic algorithm and are never stored in plaintext.
• Access controls: Access to personal data within ku44's organisation is restricted on a strict need-to-know basis. Staff members who handle personal data are subject to confidentiality obligations and receive data security training.
• Intrusion detection and monitoring: ku44's infrastructure is monitored continuously for suspicious activity, unauthorised access attempts, and anomalous behaviour patterns. Security events trigger automated alerts and are reviewed by qualified personnel.
• Vulnerability management: Regular security assessments and penetration testing are conducted on the platform to identify and remediate vulnerabilities before they can be exploited.

While ku44 takes every reasonable precaution to protect your data, no digital platform can guarantee absolute security. In the event of a data breach that poses a significant risk to Players' rights and interests, ku44 will take immediate steps to contain the breach, assess its scope, and notify affected individuals as soon as practicable.

As a Player on the ku44 platform, you have the following rights in respect of your personal data. To exercise any of these rights, please contact our support team via on-site live chat or by emailing [email protected]. We will respond to all verified requests within 30 days.